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Football Betting at William Hill
Football betting with William Hill
William Hill is the home of football betting, where you’ll find football betting odds pre-game and in-play on an unimaginably diverse array of competitions continuing around the clock.
The biggest games in the biggest leagues and tournaments come with the widest and most comprehensive selection of markets, but there are football odds and betting opportunities available on action from Australia to Zimbabwe and everywhere in between at William Hill.
The Premier League isn’t all about the big six of Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham. It’s the kind of league where anyone can beat anyone on their day, making it a thrilling betting proposition, where there are always some odds that catch the eye. Whether you’re taking your pick of the pre-season outright betting odds on matters such as the destination of the Premier League title, top-four, top-six or top-half finishes, relegation or to finish bottom markets, there’s plenty to get stuck into even before a ball is kicked. Then, once the season gets under way, William Hill offers an unparalleled match-betting experience, with more than two-hundred football betting markets available on every game.
William Hill’s also the place to bet on all the European club competitions and none is more major than the Champions League. The pre-tournament outright odds feature all the biggest teams from Serie A, La Liga, the Bundesliga, Ligue 1 and the Premier League alongside a host of other household names. It’s the pinnacle of club football and the best place to bet on it is William Hill. Not that fans of Europa League, European Super Cup, or FIFA Club World Cup betting are short changed, with our traders ensuring you won’t miss an opportunity to find an appealing wager on those competitions.
The fiendishly competitive, arduous test of footballing endurance that is the Championship is a dream for bettors, with 24 closely-matched clubs often clashing up to twice a week. When assessing the odds, doing your research into the football form and team news can make all the difference in unearthing a winning bet.
We’ve got all the other major British competitions catered for too, with a full complement of outright and match-based League One and League Two betting markets, the FA Cup and Carabao Cup and the Scottish Premiership all assessed by our odds gurus in order to bring you more, when it comes to football betting.
There’s no such thing as an international break where William Hill’s concerned, with all the best international football odds on offer across our website and app. From the historic summer tournaments like the World Cup and the European Championships to new-school football betting experiences such as the UEFA Nations League, there’s no better place to find the odds on the football betting you want.
Types of football betting odds at William Hill
Match result/win/draw/win/90 minutes
Typically there are hundreds of football betting markets available on matches at William Hill, but the 90 minutes betting, also known as the win/draw/win market, or match betting is an enduring favourite. It allows bettors to bet on the outcome of the game.
First goalscorer and other Goalscorer odds
Goalscorer betting odds are another huge favourite among bettors and William Hill bring you more ways to bet on which players find the net. First Goalscorer is ever-popular due to attractive odds on offer about betting on players to score first. However, anytime scorer odds, last goalscorer odds and player to score and team to win odds are all on offer among the football betting banquet at William Hill.
Correct score betting is another incredibly popular match betting market, allowing bettors to get odds on the final reckoning of a match. Scorecast betting combines this with picking the first goalscorer as well – high odds on picking correctly mean substantial payouts if you do so.
What does SW mean in football betting?
SW refers to ‘score and win’, a relatively recent innovation in betting markets that allows bettors to get better odds than normal match betting, by wagering on a match result and that both teams score in the match in question. If you’ve spotted a clash between two sides that are better at bagging goals than keeping them out, this is your kind of football betting market.
Football accumulators, doubles and trebles
Got two or three football betting picks you fancy? Rather than back them all individually, you could bet on both, or all three happening, for the chance to get bigger odds. Naturally it’s harder to pick two or three winning bets and if one selection fails then the whole bet fails, but if you’re successful the larger odds about a double or treble landing mean even a small stake can win you a big amount.
Also known as ‘accas’, football accumulators follow the same principle as doubles and trebles (all bet selections must win for the bet to be successful), but they can contain any amount of selections from four upwards.
A staple part of the football fandom experience these days, accumulators offer the chance to potentially win big off a small stake, as well being a great talking point among friends and a brilliant way to glean entertainment from the massive array of football being played on any given day.
Tips for betting on football
There’s no such thing as the goose that lays the golden egg when it comes to tips for betting on football or how to make money betting on football.
However, there are certainly tactics many agree it’s best to employ in order to give yourself the best chance of betting profitably on football on a longer-term basis.
These include only betting when you think the odds on a football betting selection represent ‘value’. For instance if you believe Team A is a 4/5 shot to beat Team B, but they’re priced up at odds of 11/10, then that would make them value according to your own assessment.
When attempting to hone your understanding of value in football betting odds, research is crucial, with an understanding of historical and recent form, as well as keeping up to date on team news and its potential effects on the markets you’re betting on.
In-play betting on football with William Hill
If you’re interested in betting on football matches, the opportunity to do so doesn’t end at kick off, with a massive array of in-play betting opportunities available at William Hill.
Whether you’re at the match, watching it down the local with your mates, or on the sofa with your family, in-play betting offers you the opportunity to enhance your experience with a wager and potentially win some money if your hunch proves correct.
In-play betting is tailor-made for those who fancy themselves as excellent readers of a football match, with the opportunity to back your observations in all manner of different ways.
The striker could be a due a goal, the full-back may be slowly losing his temper as a torrid afternoon at the hands of tricky winger transpires, the favourites may be playing their way back into the contest after conceding early – betting in-play gives you the opportunity to act on your intel.
Yet, for all in-play betting is an excellent betting tool for the tactically savvy bettor, it also offers plenty of opportunities for those who just want a fun bet, with five minute markets offering the thrilling chance to wager on a goal happening in a limited period of time.
The best football betting mobile app on the World Wide Web
William Hill is all about giving you more ways to bet on football and that’s where the William Hill app comes in, facilitating easy access to the odds and offers you need on the go, without any faffing around on an internet browser.
With fast loading speeds, push notifications to keep you in the loop about the latest offers and a user-friendly feel to make it all that bit smoother, the William Hill app is your best friend when it comes to the football betting on the move.
Football betting offers and promotions
Where can I find the best football betting offers and promotions? You guessed it, William Hill. There’s #YourOdds, Golden Goal, our biggest ever Bet Boost and that’s just for starters. Enjoy Enhanced Odds picks on all the biggest matches and numerous more promotions coming out all the time. Find out about our latest football betting offers and promotions.
Football betting tips, odds and predictions
If you’re looking for football betting tips, picks and predictions to help inspire your football betting, William Hill have that covered too, with news.williamhill.com providing all manner of news views and opinion, as well as some of the shrewdest football tipping this week or any other week. Check back on the site regularly for all kinds of football betting punditry and tips, as well as betting advice and insight on other sports.