Significant Conditions

1. The promotion runs from 08:00 on Tuesday 15th September (UK time) to 23:59 (UK time) on Thursday 17th September 2026 (the “Promotion Period”).
2. This promotion is available to customers residing  in the United Kingdom or Ireland who place a Qualifying Bet (as defined below) on a promotion market online using the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app. This promotion is not available in our shops.
3. To participate in the promotion, eligible customers must:
   • Log into their William Hill account or access the promotion via the direct communication sent to them via email, SMS, push notification or inbox message. Once logged in, the customer will be presented with the specific promotion details, including the minimum required stake amount and maximum Free Bet value;
   • Click 'Opt in' on the dedicated promotion page, which contains the full details of the offer;
   • Place a cash bet in the required stake amount (which will be clearly displayed on the promotion page) on the qualifying event / market at odds of Evens (2.0) or greater (“Qualifying Bet”) in order to receive a free bet of the same value (subject to a cap) (“Free Bet”); and
   • Use the Free Bet on the eligible event and market communicated on the promotion page via the William Hill website (williamhill.com) or the William Hill iOS or Android mobile app within the redemption period defined for the specific offer. The applicable expiry date, together with all other offer details (including required stake amount and maximum Free Bet value) will be clearly displayed to eligible customers within the dedicated promotion page before opt-in.
4. Bets placed on Price Boosts are excluded and will not constitute a Qualifying Bet under this promotion.
5. A maximum of 1 x Free Bet per customer is available under this promotion.
6. ‘Cash Out’ will not be available until the Qualifying Bet is in play.
7. The Free Bet is non-refundable and cannot be withdrawn as cash.
8. The full value of the Free Bet must be redeemed in one stake. Any portion of the Free Bet that is not staked will be voided. The Free Bet can only be used once.
9. ‘Cash out’ will be available for bets placed using a Free Bet (minus the value of the Free Bet.

1. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include, without limitation, the following:
   • using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
   • sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
   • colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
   • taking part in a promotion that is not available in the country you live in;
   • using more than one account per household or per IP address;
   • taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/offer/bonus; and
   • purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.
2. If you take part in any play that we consider to be unfair, we may cancel any bonuses, offers or promotions applied to your account, reclaim any bonus/offer you have received as part of any promotion we have cancelled, and either:
   • void any bets funded by a bonus/offer (that is, treat them as if they had never been placed); or
   • remove any winnings relating to any bonus/offer.
3. William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you:
   • where you have breached these terms and conditions; or
   • at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:
     • receive the free bets, or the full expected value of the free bets, from the promotion, where you have placed all the necessary qualifying bets.
     • place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or
     • materially affect your ability to complete the qualifying bets required by the promotion.
4. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.
5. You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.
6. William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you have wagered being cancelled or denied by any payment service.
7. We can change or cancel this promotion, or change these terms and conditions:
   • without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
   • by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, we identify a mistake in these terms and conditions, or we are discontinuing the Promotion for any other reason).
8. We can also award an equivalent bonus/offer to the one referred to in this promotion.
9. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.
10. Your use of our website and app, and your betting or gaming activity on it, is governed by our general terms and conditions (currently available here for UK players and here for players in Ireland). You must read the general terms and conditions, as well as these terms and conditions, before you take part in this promotion. If any of these terms and conditions conflict with the general terms and conditions, these terms and conditions will prevail to that extent.
11. If you reside in the United Kingdom, these terms and conditions shall be governed by, and interpreted in line with, the laws of England and Wales, and any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.
12. If you reside in Ireland, these terms and conditions shall be governed by, and interpreted in line with, the laws of Malta, and any legal action in connection with these terms and conditions will be dealt with in the Maltese courts.
13. For UK Online customers, the promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA, Gibraltar.
14. For customers in Ireland the promoter of this promotion is William Hill Malta PLC (trading as ‘William Hill’), a company incorporated and registered in Malta (registered company number C 87591) whose registered address is Level 7, Tagliaferro Business Centre, 14 High Street, Sliema Slm 1549, Malta.

For full details of our terms and conditions and our cookies and privacy policies, please visit our website: https://www.williamhill.com/