Promotions
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Football Acca Boost
Get up to double your winnings on your football accas on 90 mins, both teams to score & over / under goals markets.
Available pre-match and in-play.
Significant Conditions
- The promotion runs from 08:00 (UK time) on Thursday 7th August 2025 until otherwise cancelled by us in accordance with these Terms (the “Promotion Period”).
- This Acca Boost promotion is available to both online customers in the United Kingdom and Ireland using the William Hill website (williamhill.com – the “Website”) or William Hill iOS or Android Mobile app (together, the “Apps”) and UK retail customers in William Hill shops.
- To qualify, place a Qualifying Acca on a Sports Betting Terminal or over the counter on Smart Hub SSBT in William Hill shops, or online via the Website or the App, during the Promotion Period.
- A “Qualifying Acca” is:
- A cash stake of any value (no minimum stake);
- On any football acca made of 4 or more selections;
- Each with odds of 1/5 (1.2) or bigger;
- On the Promotion Markets.
- The “Promotion Markets” are:
- 90 Minutes;
- 90 Minutes 2 Up;
- Both Teams To Score;
- Match Under/Over Goals.
- No opt in required. If the requirements of a Qualifying Acca are met, the promotion will be applied automatically. If any acca contains any selection with odds of less than 1/5 (1.2), it will not be a Qualifying Acca.
- Qualifying Acca wins (less the value of the original stake) will receive an “Acca Boost”, whereby winnings will be boosted by a variable percentage, dependent on the number of selections in the Qualifying Acca:
- 4 selections – 5% Acca Boost
- 5 selections – 7.5% Acca Boost
- 6 selections – 10% Acca Boost
- 7 selections – 15% Acca Boost
- 8 selections – 20% Acca Boost
- 9 selections – 25% Acca Boost
- 10 selections – 30% Acca Boost
- 11 selections – 35% Acca Boost
- 12 selections – 40% Acca Boost
- 13 selections – 45% Acca Boost
- 14 selections – 50% Acca Boost
- 15 selections or above – 100% Acca Boost
- The increasing percentage of rewards in the Acca Boost reflects the relative risk of placing Qualifying Accas with a higher number of selections.
- The following maximum Acca Boost amounts will be applied per Qualifying Acca:
- For retail customers: £2,000
- For online customers: £10,000.
- There is no daily limit of Qualifying Accas.
- In the case of void selections within a Qualifying Acca, the Acca Boost will still apply but the percentage applied will be calculated according to the final number of winning selections.
- In the case of an Acca dropping to three selections or less, the acca will lose its Qualifying Acca status and Acca Boost will not apply.
- Any Acca Boost on winnings will be applied as part of the standard bet settlement process.
- Bets you place using free bets cannot be combined with the Acca Boost
- Any acca that has been cashed out will not be eligible for an Acca Boost.
- For retail customers, the promotion is not available on standard over the counter bets.
How to take part
- Place a Qualifying Acca (football accas of 4+ selections (min odds 1/5) from Qualifying Markets) in any William Hill shop via the Sports Betting Terminals or over the counter on the Smart Hub SSBT or online via the William Hill Website or App(s);
- If the bet wins, an Acca Boost will be added to your bet returns.
- The % of your win back as an Acca Boost will be determined by the number of selections in your Qualifying Acca (see full terms for breakdown of Acca Boost available).
Terms and Conditions
a) We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to breach these terms and conditions. We define these types of play as the following:
• using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
• sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
• colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
• taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/bonus; and
• purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.
b) If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions, reclaim any bonus you have received as part of any promotion we have cancelled, and either:
• void any bets funded by a bonus (that is, treat them as if they had never been placed); or
• remove any winnings relating to any bonus.
c) William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you: (a) where you have breached these terms and conditions; or (b) at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:
• receive the free bets, or the full expected value of the free bets, from the promotion, where you have placed all the necessary qualifying bets.
• place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or
• materially affect your ability to complete the qualifying bets required by the promotion.
d) Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.
e) You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering in William Hill shops.
f) William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you have wagered being cancelled or denied by any payment service.
g) We can change or cancel this promotion, or change these terms and conditions:
• without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
• by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in these terms and conditions).
h) We can also award an equivalent bonus to the one referred to in this promotion.
i) These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.
The promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at 6/1 Waterport Place, Gibraltar. For full details of our terms and conditions and our cookies and privacy policies, please visit our website (https://www.williamhill.com/).
Online sports betting at William Hill
Betting with William Hill
Access thousands of sports betting markets when you sign up for an account.
Enjoy price boosts, winning boost and Top Price Guarantee.
And live stream UK, Irish and US horse racing and other sports free with Betting TV.
Football betting
Here at William Hill, you will find a variety of leagues to bet on, including Premier League odds, Champions League betting, Championship odds, La Liga betting, Bundesliga betting, transfer odds, Euro odds and much more!
- - Price boost on football throughout the week
- - Top Price Guarantee on selected markets, including first goalscorers
- - You can use all the time in our William Hill bet builder to customise your bets and the William Hill Bet calculator to raise your odds.
Horse racing betting
From the Cheltenham Festival to Royal Ascot, the Grand National to the Epsom Derby, William Hill has been the home of horse racing betting since 1932.
Join William Hill at the races with a selection of Extra Places every day.
No matter the time of year, whether it’s the Flat or National Hunt season, enjoy William Hill Odds on your UK and Irish racing picks.
If you've been informed of promotion restrictions by William Hill, this promotion will not be available to you.
Boxing betting
Looking for the latest boxing odds? Fight fans get all this with William Hill:
- - Top Price Guarantee on round betting for the mega fights
- - Price boost on Tyson Fury, Anthony Joshua, 'Canelo' Alvarez and the top pound-for-pound fighters
Golf betting
Fancy a bet on golf? Join William Hill for:
- - Top Price Guarantee on the winner's market for PGA Tour and European Tour events.
Darts betting
Step up to the oche and bet on darts with:
- - Price Boost on the PDC Tour
- - Top Price Guarantee on selected markets
Other sports:
Tennis betting is a winner with Price Boost on the ATP Tour and WTA Tour.
Greyhound bet - here at William Hill, you can find a range of Greyhound betting options.
Political betting - from UK election odds to US election odds and much more!
In-Play betting
You can also enjoy live betting with William Hill. Access dozens of in-play markets on the Premier League, tennis, cricket and more.
Sports betting tips
William Hill offers expert sports betting tips and predictions to help you make informed wagers, including football predictions, horse racing tips and more news and exclusive content.
How do I bet on sports online at William Hill?
Getting set up for a betting account at William Hill is a simple and secure process. From this page, just scroll to the top and look for the "Join Now" button in the top right corner. That will bring up the simple registration page in a pop-up window for you to quickly fill out.
We ask for standard information required by online bookmakers, like name, date of birth, address and contact information. You will also set up your account credentials during sign-up so you can be up and running in just a couple of minutes. Keep those account credentials safe for future use, as they can be used to access your William Hill bookmaker's account from any device.
During the sign-up, you can also enter a promo code to claim the William Hill bet £10 Get £30 welcome bonus offer. We recommend taking a look at our offers page for the latest betting promotions offers across a wide range of sports too.
Once you are done with registration, your new account credentials can be used to log in to the William Hill app or mobile website. Alternatively, you can complete the entire new betting account setup on our user-friendly app, which is available for both iOS and Android.
The next step in getting ready to bet on sports online at William Hill is to make a deposit. We offer multiple payment options, including Debit Cards, Bank Transfers and e-Wallets. All of our deposits are secured with the latest encryption to protect your transactions.
Once you have funds in your new betting account, you can explore our extensive sportsbook from football to eSports, MMA, F1, cricket, tennis, golf and more. With big coverage of the Premier League, Six Nations Rugby, Cheltenham Festival, The Ashes, IPL Cricket, UEFA Champions League and all major sports events, you can easily find your options here at William Hill.
5 Quick Steps To Your New Betting Account
Here is a quick overview of setting up your new online bookmaker's account with William Hill.
1. Find the Join Now button on our site or after downloading our mobile betting app.
2. Register by filling in details like your name, date of birth, address and set up account credentials.
3. We will perform some simple checks to verify your information.
4. Deposit to your account using any of the many payment options we have available.
5. Look through our extensive sportsbook to start your betting journey.