Promotions
UEFA Nations League Bet Builder Xtra
Boost your Bet Builder by 50% on Republic of Ireland v England on 7th September and England v Finland on 10th September
Boost your Bet Builder by 25% on Scotland, Wales, N. Ireland & Republic of Ireland International matches between 5th - 10th September
How it works
- Open Bet Builder
from 00:01 the day before up until kick-off. - Add a Bet Builder bet on 3+ selections
at odds of 3/1 (4.0) or bigger. - Toggle on the "Boost"
or select from "Rewards" in your bet slip. - Stake up to £20/ €20
with funds from your account balance.
- The promotion runs from 00:01 (UK time) on Wednesday 4th September 2024 to 19:45 (UK time) on Tuesday 10th September 2024 (the promotion period).
- Boosts will be made available from 00:01 the day before the eligible match is scheduled, until the match kicks off.
- The promotion is only available on pre-match singles on Bet Builders of Nations league, made of 3 or more selections at odds of 3/1 or bigger (the promotion markets).
- Place a stake of a maximum of £20/€20 (the maximum stake), from your main balance online via the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app, to opt into the promotion during the promotion period.
- Any ‘cash out’ value of the bet will be calculated at the original price of the bet, not the boosted price.
- Boosts will be a minimum of 25% up to a maximum of 50% boost on the relevant odds (determined at William Hill’s sole discretion).
- Boosts can only be redeemed on the promotion markets.
- Boosts are non-refundable and cannot be withdrawn as cash.
- The full value of Boosts should be redeemed in one stake. Any portion of Boosts that is not staked will be voided. Boosts can only be used once per match.
- Boosts cannot be combined with other promotions or offers such as Flash Odds or Enhanced Odds.
- Bets you place using free bets cannot be combined with a Boost (whether for the full amount or a portion of the stake).
- The promotion is only available to selected customers in the United Kingdom & Ireland who place a single bet on a promotion market online using the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app. This promotion is not available in our shops.
- William Hill reserves the right to withhold, restrict or cancel this promotion from individual customers/account holders at its reasonable discretion and with prior notice.
Terms and Conditions
a. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include the following.
- Using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks).
- Using more than one account in order to get more than the number of bonuses allowed for each customer.
- Sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others. This includes taking part in any personalised promotion forwarded to you by someone else when it was not intended for you.
- Taking part in a promotion that is not available in the country you live in.
- Colluding with other customers (that is, plotting with others to gain an unfair advantage).
- Using more than one account per person, per household or per IP address.
b. If you take part in any play that we consider to be unfair or if we suspect (acting reasonably) that you may participate in (or attempt to participate in) the abuse of this promotion or any bonuses connected to it, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either:
- void any bets funded by a bonus (that is, treat them as if they had never been placed); or
- remove any winnings relating to any bonus.
c. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.|
d. You cannot take part in this promotion if we have previously banned you from taking part in promotions, or from betting or playing any games on our website.
e. We can withhold or refuse to pay any winnings from a bonus if funds you paid into your main balance (including any amounts you have already used) are cancelled or denied by any payment service (for example, your card provider).
f. We can change or cancel this promotion, or change these terms and conditions:
- without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
- by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in these terms and conditions).
g. We can also award an equivalent bonus to the one referred to in this promotion.
h. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.
i. Your use of our website, and your gaming or betting, is governed by the general terms. You must read the general terms and these terms and conditions before you take part in this promotion. If any of these terms and conditions conflict with the general terms, these terms and conditions will apply.
j. These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.
The promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at 6/1 Waterport Place, Gibraltar. .For full details of our terms and conditions and our cookies and privacy policies, please visit our website (https://www.williamhill.com/).
Online sports betting at William Hill
Betting with William Hill
Access thousands of sports betting markets when you sign up for an account.
Enjoy price boosts, winning boost and Top Price Guarantee.
And live stream UK, Irish and US horse racing and other sports free with Betting TV.
Football betting
Here at William Hill, you will find a variety of leagues to bet on, including Premier League odds, Champions League betting, Championship odds, La Liga betting, Bundesliga betting, transfer odds, Euro odds and much more!
- - Price boost on football throughout the week
- - Top Price Guarantee on selected markets, including first goalscorers
- - You can use all the time in our William Hill bet builder to customise your bets and the William Hill Bet calculator to raise your odds.
Horse racing betting
From the Cheltenham Festival to Royal Ascot, the Grand National to the Epsom Derby, William Hill has been the home of horse racing betting since 1932.
Join William Hill at the races with a selection of Extra Places every day.
No matter the time of year, whether it’s the Flat or National Hunt season, enjoy William Hill Odds on your UK and Irish racing picks.
If you've been informed of promotion restrictions by William Hill, this promotion will not be available to you.
Boxing betting
Looking for the latest boxing odds? Fight fans get all this with William Hill:
- - Top Price Guarantee on round betting for the mega fights
- - Price boost on Tyson Fury, Anthony Joshua, 'Canelo' Alvarez and the top pound-for-pound fighters
Golf betting
Fancy a bet on golf? Join William Hill for:
- - Top Price Guarantee on the winner's market for PGA Tour and European Tour events.
Darts betting
Step up to the oche and bet on darts with:
- - Price Boost on the PDC Tour
- - Top Price Guarantee on selected markets
Other sports:
Tennis betting is a winner with Price Boost on the ATP Tour and WTA Tour.
Greyhound bet - here at William Hill, you can find a range of Greyhound betting options.
Political betting - from UK election odds to US election odds and much more!
In-Play betting
You can also enjoy live betting with William Hill. Access dozens of in-play markets on the Premier League, tennis, cricket and more.
Sports betting tips
William Hill offers expert sports betting tips and predictions to help you make informed wagers, including football predictions, horse racing tips and more news and exclusive content.
How do I bet on sports online at William Hill?
Getting set up for a betting account at William Hill is a simple and secure process. From this page, just scroll to the top and look for the "Join Now" button in the top right corner. That will bring up the simple registration page in a pop-up window for you to quickly fill out.
We ask for standard information required by online bookmakers, like name, date of birth, address and contact information. You will also set up your account credentials during sign-up so you can be up and running in just a couple of minutes. Keep those account credentials safe for future use, as they can be used to access your William Hill bookmaker's account from any device.
During the sign-up, you can also enter a promo code to claim the William Hill bet £10 Get £30 welcome bonus offer. We recommend taking a look at our offers page for the latest betting promotions offers across a wide range of sports too.
Once you are done with registration, your new account credentials can be used to log in to the William Hill app or mobile website. Alternatively, you can complete the entire new betting account setup on our user-friendly app, which is available for both iOS and Android.
The next step in getting ready to bet on sports online at William Hill is to make a deposit. We offer multiple payment options, including Debit Cards, Bank Transfers and e-Wallets. All of our deposits are secured with the latest encryption to protect your transactions.
Once you have funds in your new betting account, you can explore our extensive sportsbook from football to eSports, MMA, F1, cricket, tennis, golf and more. With big coverage of the Premier League, Six Nations Rugby, Cheltenham Festival, The Ashes, IPL Cricket, UEFA Champions League and all major sports events, you can easily find your options here at William Hill.
5 Quick Steps To Your New Betting Account
Here is a quick overview of setting up your new online bookmaker's account with William Hill.
1. Find the Join Now button on our site or after downloading our mobile betting app.
2. Register by filling in details like your name, date of birth, address and set up account credentials.
3. We will perform some simple checks to verify your information.
4. Deposit to your account using any of the many payment options we have available.
5. Look through our extensive sportsbook to start your betting journey.