Promotions
An Epic Boost every matchday of the 2026 World Cup
RULES
Epic Boost Market Rules
Epic Boosts are available online, and in shops for Plus customers.
Epic Boosts can be placed as Singles only and cannot be combined with other selections.
Stake limits apply. Customers will be shown their maximum stake amount via the bet slip online, or on Plus terminals in shops.
The odds displayed on Epic Boosts are subject to change and may fluctuate.
In shops, Epic Boost is only available for Plus registered customers. Plus customers are limited to placing one bet per Epic Boost.
- We will offer at least 1x Epic Boost each matchday of the 2026 World Cup (11 June - 19 July 2026).
- We will not offer an Epic Boost on days where no match is scheduled to be played.
World Cup Epic Boosts will be available for customers from 09:00 (UK time) each day, until the kick off of the respective match.
Where a shop opens later than 09:00, the Epic Boost will be available from the opening time.
Online sports betting at William Hill
Betting with William Hill
Access thousands of sports betting markets when you sign up for an account.
Enjoy price boosts, winning boost and Top Price Guarantee.
And live stream UK, Irish and US horse racing and other sports free with Betting TV.
Football betting
Here at William Hill, you will find a variety of leagues to bet on, including Premier League odds, Champions League betting, Championship odds, La Liga betting, Bundesliga betting, transfer odds, Euro odds and much more!
- - Price boost on football throughout the week
- - Top Price Guarantee on selected markets, including first goalscorers
- - You can use all the time in our William Hill bet builder to customise your bets and the William Hill Bet calculator to raise your odds.
Horse racing betting
From the Cheltenham Festival to Royal Ascot, the Grand National to the Epsom Derby, William Hill has been the home of horse racing betting since 1932.
Join William Hill at the races with a selection of Extra Places every day.
No matter the time of year, whether it’s the Flat or National Hunt season, enjoy William Hill Odds on your UK and Irish racing picks.
If you've been informed of promotion restrictions by William Hill, this promotion will not be available to you.
Boxing betting
Looking for the latest boxing odds? Fight fans get all this with William Hill:
- - Top Price Guarantee on round betting for the mega fights
- - Price boost on Tyson Fury, Anthony Joshua, 'Canelo' Alvarez and the top pound-for-pound fighters
Golf betting
Fancy a bet on golf? Join William Hill for:
- - Top Price Guarantee on the winner's market for PGA Tour and European Tour events.
Darts betting
Step up to the oche and bet on darts with:
- - Price Boost on the PDC Tour
- - Top Price Guarantee on selected markets
Other sports:
Tennis betting is a winner with Price Boost on the ATP Tour and WTA Tour.
Greyhound bet - here at William Hill, you can find a range of Greyhound betting options.
Political betting - from UK election odds to US election odds and much more!
In-Play betting
You can also enjoy live betting with William Hill. Access dozens of in-play markets on the Premier League, tennis, cricket and more.
Sports betting tips
William Hill offers expert sports betting tips and predictions to help you make informed wagers, including football predictions, horse racing tips and more news and exclusive content.
How do I bet on sports online at William Hill?
Getting set up for a betting account at William Hill is a simple and secure process. From this page, just scroll to the top and look for the "Join Now" button in the top right corner. That will bring up the simple registration page in a pop-up window for you to quickly fill out.
We ask for standard information required by online bookmakers, like name, date of birth, address and contact information. You will also set up your account credentials during sign-up so you can be up and running in just a couple of minutes. Keep those account credentials safe for future use, as they can be used to access your William Hill bookmaker's account from any device.
During the sign-up, you can also enter a promo code to claim the William Hill bet £10 Get £30 welcome bonus offer. We recommend taking a look at our offers page for the latest betting promotions offers across a wide range of sports too.
Once you are done with registration, your new account credentials can be used to log in to the William Hill app or mobile website. Alternatively, you can complete the entire new betting account setup on our user-friendly app, which is available for both iOS and Android.
The next step in getting ready to bet on sports online at William Hill is to make a deposit. We offer multiple payment options, including Debit Cards, Bank Transfers and e-Wallets. All of our deposits are secured with the latest encryption to protect your transactions.
Once you have funds in your new betting account, you can explore our extensive sportsbook from football to eSports, MMA, F1, cricket, tennis, golf and more. With big coverage of the Premier League, Six Nations Rugby, Cheltenham Festival, The Ashes, IPL Cricket, UEFA Champions League and all major sports events, you can easily find your options here at William Hill.
5 Quick Steps To Your New Betting Account
Here is a quick overview of setting up your new online bookmaker's account with William Hill.
1. Find the Join Now button on our site or after downloading our mobile betting app.
2. Register by filling in details like your name, date of birth, address and set up account credentials.
3. We will perform some simple checks to verify your information.
4. Deposit to your account using any of the many payment options we have available.
5. Look through our extensive sportsbook to start your betting journey.