18+. In-shop only, excluding on-course. Runs 14, 17, 19 & 27 June 2026; each is a separate Promo Day, with max 8 free credits per shop per Promo Day. Ask a colleague to enter; they will load £50 free credit to play either ‘Wolf It Up Football’ or ‘Cops n Robbers Grand Chance’ for up to 3 mins, stopping anytime. Score = credit remaining when play stops. Beat £120 Bookie’s Score to receive £5 free credit for in-shop use on ‘Wolf It Up Football’ or ‘Cops n Robbers Grand Chance’. £5 credit valid for one session until 30.06.26. Max win £500. Non-withdrawable. 1 entry per customer/Promo Day. Full T&Cs below.

1.This promotion is available in all participating William Hill shops, excluding on-course shops, on 14.06.26, 17.06.26, 19.06.26 and 27.06.26   only. Each of these dates is a separate ‘Promo Day’. On each Promo Day, the promotion will run from shop opening to shop closing, or until all free credit vouchers allocated to that participating shop for that Promo Day have been issued, whichever occurs first. A maximum of 8 winning vouchers will be issued per participating shop on each Promo Day.
2. No stake is required to qualify for this promotion. To participate on a Promo Day, customers must inform a colleague that they wish to take part in the ‘Beat the Bookie’ promotion on that day.
3. The relevant gaming machine will be placed into tournament mode and pre-loaded by a shop colleague with £50 of free credit.    Customers will have a maximum of  three (3) minutes to play either ‘Wolf It Up Football’ or ‘Cops n Robbers Grand Chance’ (the “Tournament Game”). The total credit value at the end of the session will become the customer’s score.
4. For the purposes of this promotion, the “Bookie’s Score” is £120.
5. If a customer’s final score exceeds the Bookie’s Score, they will be awarded £5 free credit to use on the games: ‘Wolf It Up Football’ or ‘Cops n Robbers Grand Chance’, on a gaming machine in-shop (the “Winning Credit”).
6. The winning credit will be issued as a 12-digit cash code (the “Cash Code”). The Cash Code must be redeemed on the gaming machine by pressing ‘Cash Code’ and entering the 12-digit code as instructed.
7. The Winning Credit:
a. must be redeemed in-shop by shop closing on Tuesday 30th June 2026, after which it will expire;
b. is non-refundable and cannot be withdrawn as cash or partially redeemed;
c. has a value that is not included in, and cannot be withdrawn as part of, any winnings made from the credit,
d. has no wagering requirements;
e. must be used in a single gaming session and cannot be carried over. If play ceases before the full value has been used, the remaining balance will remain on the machine until played; and
f. any winnings generated from the Winning Credit are capped at a maximum of £500. Any winnings in excess of £500 will be void and removed. 

8. Customers are entitled to a maximum of one entry to the Beat the Bookie Tournament per promo day.  

1. This promotion is not available on William Hill online or mobile.
2. Customers must be aged 18 or over to participate in the promotion.
3. Customers do not have to play either ‘Wolf It Up Football’ or ‘Cops n Robbers Grand Chance’ for the full three (3) minute session, play can be stopped at any time. A customer’s score will be set at the credit balance when they stop playing. 

a) We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to breach these terms and conditions. We define these types of play as the following:

• using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);

• sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;

• colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the Promotion;

• taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/bonus; and

• purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.

b) If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions, reclaim any bonus you have received as part of any promotion we have cancelled, and either:

• void any bets funded by a bonus (that is, treat them as if they had never been placed); or

• remove any winnings relating to any bonus.

c) In addition to these terms and conditions, your participation in any gaming or wagering made available in William Hill shops is governed by our general terms (the "Fair Deal Rules") which are displayed in our shops available on request from shop staff. You should therefore ensure that you have read and understood the Fair Deal Rules and these terms and conditions before taking part in this Promotion. In the case of any discrepancy between these terms and conditions and the Fair Deal Rules, these terms and conditions shall take precedence.

d) William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you: (a) where you have breached these Promotion Terms (and/or the Fair Deal Rules); or (b) at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the Promotion and the exercise of our discretion would affect your ability to:

• receive the free bets, or the full expected value of the free bets, from the Promotion, where you have placed all the necessary qualifying bets.

• place the remaining qualifying bets required by the Promotion, and consequently receive the free bets, or the full expected value of the free bets, from the Promotion, to which you would be entitled as a result; or

• materially affect your ability to complete the qualifying bets required by the Promotion.

e) Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations. 

f) You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.

g) William Hill has the right to refuse or withhold Free Bets (or any winnings from Free Bets) in the event of funds you have wagered being cancelled or denied by any payment service.

h) We can change or cancel this promotion, or change these terms and conditions:

• without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or

• by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, we identify a mistake in these terms and conditions, or we are discontinuing the Promotion for commercial reasons).

i) We can also award an equivalent bonus to the one referred to in this promotion.

j) We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.

k) These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.

The promoter of this promotion is William Hill Organization Limited (trading as ‘William Hill’), a company incorporated in England and Wales, with company number 00278208 and whose registered office is at 1 Bedford Avenue, London, WC1B 3AU.  

For full details of our terms and conditions and our cookies and privacy policies, please visit our website (https://www.williamhill.com/).