Promotions

Get £30 in free bets, when you stake £10 online

Get £30 in free bets, when you stake £10 online

Log In

When you link your Plus Card and Online Account and place a bet of at least £10 on William Hill online sportsbook, we will give you 2 x online and 1 x Plus Card free bet worth £10 each.

How it works:

1. You must have a William Hill Plus Card. Not registered? Sign up today in your nearest shop;

2. Log in to the Plus Web App and then press the “Link Account” button;

3. Follow the steps to link your Plus Card and Online account;

4. Once linked, place a £10 bet (at odds of 1/2 (1.5) or greater) on William Hill online sportsbook;

5. Your Plus Card will be credited with 1 x £10 free bet, and your online account will be credited with 2 x £10 free bet, all bets to be credited within 24 hours.


Illustrated instructions showing how to redeem your free bet here.

Significant Conditions

  • 1. The basics
  • a) This promotion is only available to William Hill Plus Card holders that is not already linked to their online Account.

  • b) The online account must be registered to a UK or Ireland address and in pound sterling (£).

  • c) This promotion is not available to customers who opened their online account with promo code PLUS50 or PLUS40.

  • d) Your William Hill online account must have been open for at least 30 days.

  • e) The promotion runs from 00:01 on 13 August 2021 until 23:59 on 31 December 2025 (the promotion period).

  • 2. How to take part

  • a) To take part in this promotion, you must, during the promotion period:

    • have a valid William Hill Plus Card and online account;
    • follow the “Link Account” button from the Plus Application;
    • follow the steps to link your Plus Card and online account;
    • place a bet of at least £10, from your main balance, on the William Hill Sportsbook.
  • b) You can place the bet before or during the event.

  • c) The odds for your bet must be 1/2 (1.5) or more.

  • d) If you place an ‘each way’ bet, only the win part of the bet will count towards the promotion. That part of the bet must be at least £10 or €10.

  • e) If a bet you place triggers a free bet, ‘Cash in my bet’ will not be available until at least one selection for the bet you placed is in play or the result has been announced. ‘Cash in my bet’ will become available at this point, as long as all the other conditions relating to it have been met.

  • 3. Free bets

  • a) You will get 2 x online free bet worth £10, and 1 x Plus Card free bet worth £10.

    • Your Plus Card free bet will be credited immediately.
    • Your online free bet will be credited within 24 hours.
  • b) Online free bet can be used on any sportsbook product (except tote, pool and lottery bets). Plus Card free bet can be used on any William Hill online sportsbook bets.

  • c) You cannot take the value of free bets as cash, and any free bet amount used will not be returned with winnings from it.

  • d) If you use only part of a free bet, the remaining amount will be lost.

  • e) Any unused free bet will be deleted 30 day(s) after it is added to your account / Plus Card.

  • f) ‘Cash in my bet’ will be available for bets placed using a free bet (minus the value of the free bet).

  • g) Eligibility rules, location, market and currency restrictions and terms and conditions apply.

Terms and Conditions

1. Terms and conditions

a. For instructions on how to claim your free bet, go to ‘How do I find and use my free bet?' on our website.

b. When we convert currencies, we consider £10 to be equal to:

  • €10 (euro)
  • AU$20 (Australian dollar)
  • CA$20 (Canadian dollar)
  • CHf15 (Swiss franc)
  • Kr80 (Danish krone)
  • HK$115 (Hong Kong dollar)
  • ¥1300 (Japanese yen)
  • Kr120 (Swedish krona)
  • S$20 (Singapore dollar)
  • US$10 (US dollar)

2. General restrictions

a. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include the following.

  • Using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks).
  • Using more than one account in order to get more than the number of bonuses allowed for each customer.
  • Sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others. This includes taking part in any personalised promotion forwarded to you by someone else when it was not intended for you.
  • Taking part in a promotion that is not available in the country you live in.
  • Colluding with other customers (that is, plotting with others to gain an unfair advantage).
  • Using more than one account per person, per household or per IP address.

b. If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either:

  • settle bets at the correct odds, not the bonus or promotion odds;
  • void any free bets or bets funded by a bonus (that is, treat them as if they had never been placed); or
  • remove any winnings relating to any bonus.

3. General conditions

a. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.

b. You cannot take part in this promotion if we have previously banned you from taking part in promotions, or from betting or playing any games on our website.

c. We can withhold or refuse to pay any winnings from a bonus if funds you paid into your main balance (including any amounts you have already used) are cancelled or denied by any payment service (for example, your card provider).

d. We can change or cancel this promotion, or change these terms and conditions:

  • without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
  • by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in this promotion or these terms and conditions).

We can also award an equivalent bonus to the one referred to in this promotion.

e. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion.  If there is any dispute over your eligibility for the promotion, our decision will be final.

f. Your use of our website, and your gaming or betting, is governed by our terms and conditions of using our website or telebetting service (the general terms). You must read the general terms and these terms and conditions before you take part in this promotion. If any of these terms and conditions conflict with the general terms, these terms and conditions will apply.

g. These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.

h. This promotion is offered, managed and made available on our website (williamhill.com) by us, WHG (International) Limited.

Betting with William Hill

Access thousands of sports betting markets when you sign up for an account.

Enjoy price boosts, winning boost and Top Price Guarantee.

And live stream UK, Irish and US horse racing and other sports free with Betting TV.

Football betting

Here at William Hill, you will find a variety of leagues to bet on, including Premier League odds, Champions League betting, Championship odds, La Liga betting, Bundesliga betting, transfer odds, Euro odds and much more!

  • - Price boost on football throughout the week
  • - Top Price Guarantee on selected markets, including first goalscorers
  • - You can use all the time in our William Hill bet builder to customise your bets and the William Hill Bet calculator to raise your odds.

Horse racing betting

From the Cheltenham Festival to Royal Ascot, the Grand National to the Epsom Derby, William Hill has been the home of horse racing betting since 1932. 

Join William Hill at the races with a selection of Extra Places every day. 

No matter the time of year, whether it’s the Flat or National Hunt season, enjoy William Hill Odds on your UK and Irish racing picks. 

If you've been informed of promotion restrictions by William Hill, this promotion will not be available to you.

Boxing betting

Looking for the latest boxing odds? Fight fans get all this with William Hill:

  • - Top Price Guarantee on round betting for the mega fights
  • - Price boost on Tyson Fury, Anthony Joshua, 'Canelo' Alvarez and the top pound-for-pound fighters

Golf betting

Fancy a bet on golf? Join William Hill for:

  • - Top Price Guarantee on the winner's market for PGA Tour and European Tour events.

Darts betting

Step up to the oche and bet on darts with:

  • - Price Boost on the PDC Tour
  • - Top Price Guarantee on selected markets

Other sports:

Tennis betting is a winner with Price Boost on the ATP Tour and WTA Tour.

Greyhound bet - here at William Hill, you can find a range of Greyhound betting options.

Political betting - from UK election odds to US election odds and much more!

In-Play betting

You can also enjoy live betting with William Hill. Access dozens of in-play markets on the Premier League, tennis, cricket and more.

Sports betting tips

William Hill offers expert sports betting tips and predictions to help you make informed wagers, including football predictions, horse racing tips and more news and exclusive content.

How do I bet on sports online at William Hill?

Getting set up for a betting account at William Hill is a simple and secure process. From this page, just scroll to the top and look for the "Join Now" button in the top right corner. That will bring up the simple registration page in a pop-up window for you to quickly fill out.

We ask for standard information required by online bookmakers, like name, date of birth, address and contact information. You will also set up your account credentials during sign-up so you can be up and running in just a couple of minutes. Keep those account credentials safe for future use, as they can be used to access your William Hill bookmaker's account from any device.

During the sign-up, you can also enter a promo code to claim the William Hill bet £10 Get £30 welcome bonus offer. We recommend taking a look at our offers page for the latest betting promotions offers across a wide range of sports too.

Once you are done with registration, your new account credentials can be used to log in to the William Hill app or mobile website. Alternatively, you can complete the entire new betting account setup on our user-friendly app, which is available for both iOS and Android.

The next step in getting ready to bet on sports online at William Hill is to make a deposit. We offer multiple payment options, including Debit Cards, Bank Transfers and e-Wallets. All of our deposits are secured with the latest encryption to protect your transactions.

Once you have funds in your new betting account, you can explore our extensive sportsbook from football to eSports, MMA, F1, cricket, tennis, golf and more. With big coverage of the Premier League, Six Nations Rugby, Cheltenham Festival, The Ashes, IPL Cricket, UEFA Champions League and all major sports events, you can easily find your options here at William Hill.

5 Quick Steps To Your New Betting Account

Here is a quick overview of setting up your new online bookmaker's account with William Hill.

1. Find the Join Now button on our site or after downloading our mobile betting app.

2. Register by filling in details like your name, date of birth, address and set up account credentials.

3. We will perform some simple checks to verify your information.

4. Deposit to your account using any of the many payment options we have available.

5. Look through our extensive sportsbook to start your betting journey.