Promotions

Bet £10 get £40

Bet £10 get £40

How It Works

How to take part 


How it works:

1. Sign up using a mobile or tablet device, making sure you use N40 in the Promo Code section;

2. Once registered, place a £10/€10 bet (at odds of 1/2 (1.5) or greater) using the mobile or tablet device;

3. Once the qualifying bet has settled, to access your free bet add a new selection to your bet slip.


Key points:

The free bets will be available in the Rewards section on the betslip.

Free bets will be paid as 4 x £10/€10 denominations once the first qualifying bet has been settled; free bets will expire 30 days after the qualifying bet is placed.

This Promotion is not available to new accounts depositing funds with Paypal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, William Hill PLUS Card.

This promotion is not available on Saturday 15th April 2023 (date of the Grand National).

Illustrated instructions showing how to redeem your free bet here.

1. The basics

a. This promotion is only available to new William Hill customers in the UK or Ireland opening an online account on their mobile or tablet device, in pound sterling or euro.

b. This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.

c. If you take part in this promotion, you will not be able to take part in any other promotion that is only available to new customers.

d. This promotion cannot apply to more than one new account per person, address, email address, debit card or credit card, or IP address.

e. The promotion runs from 00:01 on 21 September 2020 until otherwise cancelled by us in accordance with these promotional terms (the promotion period).

f. This promotion is not available on Saturday 15th April 2023 (date of the Grand National).



2. How to take part

a. To take part in this promotion, during the promotion period you must:
· open an account using promo code N40; on mobile or tablet; and
· place a bet of at least £10 or €10, from your main balance, on the William Hill Sportsbook;
· once the bet has settled, your free bets will be available.

b. You can place the bet before or during an event.

c. The odds for your bet must be 1/2 (1.5) or more.

d. If you place an ‘each way’ bet, only the win part of the bet will count towards the promotion. That part of the bet must be at least £10 or €10.

e. If a bet you place triggers a free bet, ‘Cash in my bet’ will not be available until at least one selection for the bet you placed is in play or the result has been announced. ‘Cash in my bet’ will become available at this point, as long as all the other conditions relating to it have been met.



3. Free bets

a. You will get 4 free bets worth either £10 or €10 each., upon settlement of the qualifying bet.

b. Free bets can be used on any sportsbook product (except tote, pool and lottery bets).

c. You cannot take the value of free bets as cash, and any free bet amount used will not be returned with winnings from it.

d. If you use only part of a free bet, the remaining amount will be lost.

e. Any unused free bet will be deleted 30 day(s) after the qualifying bet is placed on the account.

f. ‘Cash in my bet’ will be available for bets placed using a free bet (minus the value of the free bet).

g. Eligibility rules, location, market and currency restrictions and terms and conditions apply.


Terms and Conditions

1. Terms and conditions

a. For instructions on how to claim your free bet, go to ‘How do I find and use my free bet?' on our website.

2. General restrictions

a) We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to breach these terms and conditions. We define these types of play as the following: 

• using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting); 

• sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you; 

• colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the Promotion; 

• taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/bonus; and 

• purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus. 

b) If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions, reclaim any bonus you have received as part of any promotion we have cancelled, and either: 

• void any bets funded by a bonus (that is, treat them as if they had never been placed); or 

• remove any winnings relating to any bonus. 

c) Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations. 

d) You cannot take part in this promotion if we have previously banned you from taking part in promotions, or from betting or playing any games on our website. 

e) William Hill has the right to refuse or withhold Free Bets (or any winnings from Free Bets) in the event of funds you have wagered being cancelled or denied by any payment service. 

f) We can change or cancel this promotion, or change these terms and conditions: 

• without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or 

• by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in these terms and conditions). 

g) We can also award an equivalent bonus to the one referred to in this promotion. 

h) These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.

Betting with William Hill

Access thousands of sports betting markets when you sign up for an account.

Enjoy price boosts, winning boost and Top Price Guarantee.

And live stream UK, Irish and US horse racing and other sports free with Betting TV.

Football betting

Here at William Hill, you will find a variety of leagues to bet on, including Premier League odds, Champions League betting, Championship odds, La Liga betting, Bundesliga betting, transfer odds, Euro odds and much more!

  • - Price boost on football throughout the week
  • - Top Price Guarantee on selected markets, including first goalscorers
  • - You can use all the time in our William Hill bet builder to customise your bets and the William Hill Bet calculator to raise your odds.

Horse racing betting

From the Cheltenham Festival to Royal Ascot, the Grand National to the Epsom Derby, William Hill has been the home of horse racing betting since 1932. 

Join William Hill at the races with a selection of Extra Places every day. 

No matter the time of year, whether it’s the Flat or National Hunt season, enjoy William Hill Odds on your UK and Irish racing picks. 

If you've been informed of promotion restrictions by William Hill, this promotion will not be available to you.

Boxing betting

Looking for the latest boxing odds? Fight fans get all this with William Hill:

  • - Top Price Guarantee on round betting for the mega fights
  • - Price boost on Tyson Fury, Anthony Joshua, 'Canelo' Alvarez and the top pound-for-pound fighters

Golf betting

Fancy a bet on golf? Join William Hill for:

  • - Top Price Guarantee on the winner's market for PGA Tour and European Tour events.

Darts betting

Step up to the oche and bet on darts with:

  • - Price Boost on the PDC Tour
  • - Top Price Guarantee on selected markets

Other sports:

Tennis betting is a winner with Price Boost on the ATP Tour and WTA Tour.

Greyhound bet - here at William Hill, you can find a range of Greyhound betting options.

Political betting - from UK election odds to US election odds and much more!

In-Play betting

You can also enjoy live betting with William Hill. Access dozens of in-play markets on the Premier League, tennis, cricket and more.

Sports betting tips

William Hill offers expert sports betting tips and predictions to help you make informed wagers, including football predictions, horse racing tips and more news and exclusive content.

How do I bet on sports online at William Hill?

Getting set up for a betting account at William Hill is a simple and secure process. From this page, just scroll to the top and look for the "Join Now" button in the top right corner. That will bring up the simple registration page in a pop-up window for you to quickly fill out.

We ask for standard information required by online bookmakers, like name, date of birth, address and contact information. You will also set up your account credentials during sign-up so you can be up and running in just a couple of minutes. Keep those account credentials safe for future use, as they can be used to access your William Hill bookmaker's account from any device.

During the sign-up, you can also enter a promo code to claim the William Hill bet £10 Get £30 welcome bonus offer. We recommend taking a look at our offers page for the latest betting promotions offers across a wide range of sports too.

Once you are done with registration, your new account credentials can be used to log in to the William Hill app or mobile website. Alternatively, you can complete the entire new betting account setup on our user-friendly app, which is available for both iOS and Android.

The next step in getting ready to bet on sports online at William Hill is to make a deposit. We offer multiple payment options, including Debit Cards, Bank Transfers and e-Wallets. All of our deposits are secured with the latest encryption to protect your transactions.

Once you have funds in your new betting account, you can explore our extensive sportsbook from football to eSports, MMA, F1, cricket, tennis, golf and more. With big coverage of the Premier League, Six Nations Rugby, Cheltenham Festival, The Ashes, IPL Cricket, UEFA Champions League and all major sports events, you can easily find your options here at William Hill.

5 Quick Steps To Your New Betting Account

Here is a quick overview of setting up your new online bookmaker's account with William Hill.

1. Find the Join Now button on our site or after downloading our mobile betting app.

2. Register by filling in details like your name, date of birth, address and set up account credentials.

3. We will perform some simple checks to verify your information.

4. Deposit to your account using any of the many payment options we have available.

5. Look through our extensive sportsbook to start your betting journey.